A hook is an angle, a data point, or something controversial that will encourage people to naturally link to you. This is all super valuable on its own. But the real value is tracking your impressions and clicks over time. If they’re moving on’ up, it’s clear that

If you’ve read anything about SEO before, you’ll know there’s lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know. If you’ve tried to learn SEO before, you’ve probably heard about the import